Shopping experience design.
Clinique Iconic Gondola at ULTA
Clinique is the highest selling brand at ULTA stores. When ULTA retrofitted their stores to the ICONIC concept the brand was tasked with designing a new shopping gondola to highlight and tell the story of the the #1 Prestige Skincare brand in the US.
Project : ULTA Iconic Gondola
Role : Senior Designer, Clinique North America
Concepting
Designing a complete shopping experience, using brand codes to attract customers, giving them a understand for the brand and products was key in creating the entire experience.
Merchandising
With an extensive line of bestselling products in both make-up and skincare, considerable planning and programming went into planning the design of the fixture and shopping experience.
